Golden State Driving School

OVERVIEW
Golden State Driving School is a small, family-owned company with a local clientele of high-school kids. With its high turnover of clients, the company needs to constantly evolve to connect to their younger, tech-savvy target audience.

SOLUTION
A key objective behind the Golden State rebrand was the creation of a clean, easy-to-use website that was optimized for mobile. Decima Nova Pro was used as a main header typeface for its fresh look and connection to letterman jackets. New vehicle graphics and driver attire were created in a bright, cohesive style. Internal documents and stationery were also updated to create alignment throughout the brand. The streamlined system and unified aesthetic will help Golden State create a better experience for its young clients.