2020 GivingTuesday for Health Care Workers

EVENT
GivingTuesday is a global generosity movement created in 2012. Every year, companies, and brands show their commitment to doing good in creative ways. For 2020’s GivingTuesday, Harrah’s Resort SoCal delivered courtesy meals and a ticket for a free day at the resort to first responders, military and healthcare workers.

FEATURES
Multiple items needed to be designed for this event, but with the event taking place at multiple locations the items needed to be portable. It was decided that stickers would be placed on the meals, and Golden Tickets would be added to every meal as a gift. The meals were packaged by volunteers in an assembly line, the final ribbon and sticker were placed by me.

Golden Tickets
The Golden Tickets were printed on gold metallic paper. On one side the words “Golden Ticket” with minor design was printed to allow the paper to pop.
On the backside the tickets were required to have a lot of copy so a white plate was designed. The purple and yellow ink was applied after. The main headline and palm tree were the only sections that allowed the paper to show through. A version showing the palm tree and headline as gold was created to allow the client to visualize the final design. It was also provided to the print shop as a proof of concept sample.

Thank You Stickers
The stickers were printed with yellow text to guarantee the copy was crisp. On top of the yellow text the gold foil was applied, this allowed the stickers to look very clean even if the printing was slightly off. The turnaround rate for these stickers was very fast, during a time with limited resources.