EVENT
Every year, Harrah’s Resort SoCal has a large New Years Eve party for 2021 the theme was Fairy Tales. It was important for the theme to not look childish since the casino is an 18 and up area. To turn the casino into a fairy tale area, a large assortment of items were created with multiple photo-op locations each featuring a different fairy tale.
FEATURES
Harrah’s has 3 mascots they wanted incorporated in to the design. Illustrations of the animals were made to fit the theme and spread throughout the designs. Parchment types were limited and supply chains were effected due to covid. To create variation with limited supplies, Spot UV and Dielines were utilized on many items including the invitations, large checks and claim station signs.
A large book was placed in the lobby that incorporated all the elements from the event.
Giant Winner Checks
4 Winners were selected on New Years at random. Each person won $50,000 and was photographed with a 2ftx4ft check. The checks were made to look like scrolls overlaid on a patterned background, each having it’s own fairytale theme. Most of the purple text and design on the parchment was treated with Spot UV to contrast the matte parchment look.
New Years Eve Invitation
Invitation - Exterior - Spot UV
Invitation - Interior - Spot UV
Claim Stations
3ftx1.5ft signs were posted throughout the casino designating locations to claim winnings. To keep with the fairytale theme the signs were printed and die cut on foam board to resemble scrolls. The Claim Station signs were provided to the print company with a dieline.